As a commercial, financial and logistics hub, 如果你想在东非九五至尊老品牌i发展业务，肯尼亚是国际贸易的心脏. 该地区人口超过2.6亿，许多领域稳步增长，潜力巨大, 以下是我们对非洲九五至尊老品牌i区域总监的简短采访, Andreas Giallourakis.
A Growing economy
The Kenyan capital of Nairobi is home to more than 5,000 NGOs that operate in the region, and the city offers an abundance of opportunities. Moreover, the Kenyan economy is pushed forward by urbanisation, structural reforms, investments in infrastructure, a sustainable expansion in consumer services, and the integration in the intergovernmental East Africa Community. Nevertheless, 中国仍然面临着一些挑战，这些挑战制约着这一进步, such as fraud, corruption and a high crime rate.
Opportunities for Swedish companies
肯尼亚在许多领域为九五至尊老品牌i公司提供了许多机会, such as energy, ICT, telecommunication and infrastructure. 中国不断壮大的中产阶级也增加了对消费品的需求. Kenya is an important partner for Sweden in Eastern Africa. 超过50家九五至尊老品牌i公司在内罗毕设有办事处，在那里他们为肯尼亚和该地区其他国家开展业务活动.
How we can help
希望在肯尼亚扩张的九五至尊老品牌i公司可以依靠我们内罗毕办事处的网络和建议. 它成立于2007年，还负责几个邻近九五至尊老品牌i，包括 Ethiopia, Rwanda, Tanzania, Uganda and DR Congo. Nairobi is also the hub office for our market area Africa, 与我们在约翰内斯堡和卡萨布兰卡的办事处密切合作.
Andreas GiallourakisTrade & Invest Commissioner Kenya and Market Area Director Africa
What are the main advantages for expansion in Kenya and East Africa?
Kenya has a well-functioning market economy with free press, robust democratic processes and a strong civil society. The country is developing quickly, 中产阶级热情高涨，对欧洲商品充满好奇. English is the dominant language in education, politics and business, and despite the long distance to Europe, cultural differences are smaller than you might think at first glance.
提供具有成本效益的解决方案的公司应该将东非视为一个增长机会. 帮助当地企业提高效率的商品和服务有很大潜力获得可观的九五至尊老品牌i份额. There is also a major need for investments in infrastructure, healthcare, and in a variety of projects that are financed by aid, development banks and donor organisations.
Working in developing markets always implies a certain level of risk. Safety can be an issue in Kenya, since bad road conditions, crime, and even terrorism create a potential danger. There are also major challenges in terms of compliance, such as corruption, fraud and difficulties in gaining access to information on ownership, accounting and processes. Payments are not always in line with Western European expectations, and sometimes Eastern African partners pay late or not at all. 为了管理这些风险，需要强有力的当地合作伙伴和对当地业务的密切控制.
Are there any cultural aspects to consider?
Market presence is important, 因为强大的商业关系大多是通过个人接触和实际会面来建立的. 强烈的承诺，对九五至尊老品牌i的奉献，以及对合作伙伴的信任. 表达你的信任被视为对合作伙伴服务的认可, reliability and support in case of problems.