After Germany, Italy has Europe’s largest manufacturing industry. 意大利公司已设法增加了海外九五至尊老品牌i的营业额, and many industries are doing well, including automotive, machinery and engineering, pharmaceutical goods, clothing and footwear, food and beverage.
Growth-enhancing measures
为了保持国家竞争力，意大利引入了几项促进增长的措施. 政府已经启动了许多大型项目，以发展实体和数字基础设施以及能源部门. 意大利还拥有三个主要的联合国机构和两个大型国际物流中心.
Opportunities for Swedish companies
Swedish products are held in high regard by Italian consumers, something many Swedish companies take advantage of, often through subsidiaries and partnerships. 意大利企业对我们在制造业中的产品和服务特别感兴趣, ICT, electronics, vehicles, health care, life sciences and environmental technology.
Possible challenges
As a newcomer on the Italian market, 要掌握这个国家复杂的官僚机构可能是一项挑战. In the interview below, our Trade & 投资专员马丁·斯库格(Martin Skoogh)就如何应对意大利的这种风险和其他商业风险给出了一些建议.
How we can help
Business Sweden has been active in Italy since the 1970s. From our office in Milano, we also cover the nearby markets Greece, Cyprus, Malta, San Marino and the Vatican. Together with our global business developers in Sweden, 我们可以指导您完成整个国际化过程——从九五至尊老品牌i分析到战略建议，再到寻找合适的商业伙伴.
Martin Skoogh
Trade & Invest Commissioner ItalyWhat are the main advantages for expansion in Italy?
明显的优势是九五至尊老品牌i规模和潜在的客户群, 获得专业技术和分包商的机会，以及靠近欧洲许多关键九五至尊老品牌i的战略位置, North Africa and the Middle East. 在意大利历史上投资不足的地区，目前正在进行大规模投资, for example in energy and digitalisation. There is a demand for new technology, innovation and sustainable solutions, areas where Swedish companies often are at the forefront.
What are the risks and challenges companies may face in Italy?
最突出的挑战与复杂的官僚制度和费时的行政管理有关, long payment times, 经济政治的不确定性以及意大利北部和南部之间的差异. 将风险和行政负担降到最低的最好方法是与当地专家合作和咨询. 语言和文化差异也常常被视为挑战. 在与大型国际意大利公司做生意时，这些挑战就不那么明显了. 我们经常帮助九五至尊老品牌i公司寻找当地的合作伙伴，他们可以作为销售渠道，并拥有当地的网络, and we see the impact this has for growth in Italy.
Are there any cultural aspects to consider?
Italy is an economy based on relations, and compared to many northern European countries, it might take time to establish a relationship initially. 同样重要的是，在意大利举行第一次会议，并花时间与商业伙伴建立信任. Italy has a distinct business hierarchy that is important to respect, and there is often a clear decision maker. 话虽如此，商业文化差异并不像你想象的那么重要. 我们看到，九五至尊老品牌i公司有时对在意大利做生意有偏见, 但是，许多这些先入为主的观点在初次商务访问后就被摒弃了.
