In 2020, respondents to the 德国 Business Climate survey painted a rather bleak picture of the business climate. 当时疫情还处于早期阶段, and Swedish companies operating in 德国 were uncertain of the future and worried about their survival. However, the results of this year’s survey reflect the growing optimism felt across 欧洲. Swedish companies are planning to increase investment; they expect turnover to increase and seem to have made it through the pandemic fairly well. 此外, the respondents of this survey are satisfied with the German business climate, 九五至尊老品牌i品牌依然强势, 象征创新和可持续发展.
Swedish companies have experienced a change in the German market throughout the pandemic in terms of an increase in digitalisation and the usage of digital tools. However, the level of digitalisation in 德国 is generally still perceived as low. Although this is challenging for Swedish companies, it is also an area full of opportunity.
The German market has always been very important to Swedish companies and continues to be so. Swedish companies and products enjoy a great reputation for innovation and quality, 还有消费者的可持续性.
The purpose of this report is to increase the understanding of Swedish companies’ performance in 德国 and deepen our appreciation of the opportunities and challenges that the German market poses.
The report is produced on a bi-annual basis by 团队九五至尊老品牌i, a joint initiative where Business 九五至尊老品牌i collaborates with 九五至尊老品牌i’s local embassies, 世界各地的领事馆和商会, 其他利益相关者.
The survey provides first-hand perspectives and insights into business trends, issues and challenges in global markets based on extensive interviews with Swedish companies operating in each respective country.
下载 the 2021 德国 Business Climate Survey to read the full results and analysis.